WOrk Cited for the video
Nothing is more sacred than profound knowledge but when it comes to bringing truth to the light, it can not only bring up so many questions in finding the answer it cannot only free you but it can expand your universe as a result. You might wonder what I mean by this, Well Judy Chicago give us a meaning to with her artwork. Judy Chicago is a feminist artist she is well known for her collaborative art installation in the Brooklyn Museum “The Dinner Party” in which I personally saw and love it. It a feminist art work it a ceremonial banquet arranged on a triangular table with a total of thirty-nice plates setting.This art piece is a celebration to all the women’s in history that have fought or argue to make the recognition of women
A vaginal is a woman’s sexual and reproductive organ. which is important to male and female As I observe in exhibits the table is set in a triangular form each side of the triangular had a colorful art painting of the inner vaginal,other side outer vaginal and finally a 3D vaginal. It a ceremonial banquet with thirty-nine place settings, which is commemorating an important women from history.On the floor times there the names of 999 women inscribed in gold on the floor tile which are on a triangular shape as well. It a very dark installation with little lights. This installation would be consider a feminist art-piece and how it helped empower women and helped them be seen as more than an object or somebody who is just there to take care of the home. Now let’s talk about how woman are seen today and how a few, or as I like to say, Many things have changed since the last few decades. For example, today, women have more choice and power than ever before. Instead of shaping their lives as just wives or mothers, the role of women today have increased in fields such as health, law, government, and business.
Judy Chicago also had meaningful art work one of my favorite is Womanhouse, created in Los Angeles by Chicago and Schapiro with the students of the Feminist Art Program, the first female-centered art installation. The exhibition was an instant sensation and its reverberations continue today. Birth project is an installation to celebrate woman’s role as mother. She also publish her first book, Through the Flower which is about her struggles to find her own identity as a women artist.A continuing project of Through the Flower, Birth Project art has been and is being gifted to museums, university galleries, birthing centers and hospitals as part of Through the Flower’s mission of introducing Feminist art into the culture
Judy Chicago is feminist activists that is educating the public with different ways artwork and the publishing of a book. People take thing for granted and not giving value to the things they have in everyday life. Relating back to my intro the exhibit brought light to the viewer of all the women in history and globally having a representation to their voice within their countries. Also you could say it helps cement an artistic legacy and artistic home for many feminist artist by the display that are present. It elevates and cultivates knowledge in artistic ways.
Newsweek magazine was one of the top news weekly magazines in the United States during the time of existing. In March 16, 1970 forty-six women filed a lawsuit against the magazine due to institutional sexism and gender, hiring and promotion discrimination. In the book The Good Girls Revolt, by Lynn Povich, the narrator is one of the former employees of the magazine who was an advocate of the claim against the magazine. The fearless, daring women show how sex discrimination degrades both men and women preventing a business from reaching its full potential.
The Newsweek structure was segregated into different gender positions where all of the writers, editors and reporters were men and women were fact checkers and researchers. The editor in chief, Osborn Elliott, also known as “Oz”, was the one in charge of the magazine. His reasoning for hiring in that way, he states, “stems from a newsmagazine tradition going back almost fifty years” pg15. This shows that the gender divide that existed was a tradition of the company which many of the women were against. Once they found out that it was illegal for one gender to have the same position in one company, they decided to revolt and gather more people to join their cause but they feared being leaked so they were concerned of who they associated with.
The women working at Newsweek magazine were educate white, middle class women which some of them wanted to become journalists, and realized they were never going to obtain their goals in this environment. Judy Gingold one of the women that started this revolt against Newsweek after speaking with a colleague explaining to her that gender segregation was against title VII of the Civil Rights Act of 1964 prohibited employment discrimination based on sex, among other things and told her to call the Equal Employment Opportunity Commission which had been set up in 1965. Then she proceeded by calling the EEOC department and explained the situation ans after listening to the story the women reply “Don’t be a naïve little girl. People who have power don’t like to give up that power…You have to organize and keep it secret and file a complaint. If you ask them about it, they will hire two token women and that will be the end of it” (pg.56). Judy started gathering women from the work place which they would meet sometimes in the ladies room or in their apartment. Having a job in Newsweek was an honor in the 60s because women were expected to get married and depend on a man.
. Eleanor Holmes Norton was the lawyer for he case. Her argument is that the controversial section of the act was title VII, which in its original form prohibited only racial discrimination in employment “ the provision protection women was added only at the last minute , as joke to scuttle the bill” pg 57. They created a press event where many famous people from different cities attended famous feminists of the time such a Betty Friedan who ended one of the rally by stating “we have learned that the enemy is us—our own lack of self-confidence” by motivating women to join the movement and fight for their rights and beliefs.
Women were discriminated, harassed and were looked down for just being a woman and this book explains a real life situation that changed the working environment for the rest of the world. Lynn Povich explains “We know that the enemy is not men. Man as a class is not the enemy. Man is the fellow victim of the kind of inequality between the sexes that is part of this country’s current torment and that is perpetrating violence all over the world” pg108 .What she refers to is that it’s not the man fault why the system is built this way, instead it’s society the way that it has been constructed.
Most of these women had the same or very similar qualification as men who held higher positions; this was a great point that was present in the lawsuit. Two years after the lawsuit several women had been trained, promoted and co-opted with titles. In many businesses there was a change in the work environment allowing them for different positions but on Newsweek there was little change. On May 16, 1972 they filed a second complaint against Newsweek and said it was “because sex discrimination at the magazine remains essentially unchanged” pg144. That was when the real change started happening in Newsweek magazine and many promotions were going on and available training on how to be a better at your desired position with many opportunities for advancement. These women challenged the system and changed the topic in the news media; women participation in the lawsuit changed their lives and others by showing their struggle in the work place. It made Newsweek magazine a better place to work and a better magazine.
Overall the book is a symbol to the struggle many women have faced in the work place, and represents women power and breaking out the stereotypical duties of a woman. Gloria Steinem expresses that “As compelling as any novel… Povich turn this epic revolt into a lesson on how and why we’ve just begun”. Even though there has been a dramatic change in society, this was a starting point in the different businesses for women to have the opportunity to achieve their goals. Women have the opportunity to go for jobs they choose and giving the possibility for business and large cooperation to grow with their contributions. The book is a great example that by working together and creating a sense of sisterhood, women could achieve great change. Even though not all the woman from Newsweek benefited in this lawsuit, these actions helped the next generation. Among women today, there is a lack of knowledge of the history which Lynn Povich shows in her book by telling her story and the struggle of the start of this revolt.
Povich, Lynn, The Good Girl Revolt. 2012, ISBN- 1610393260
Final post: The stereotype of a female in a telenovela. Where to begin sincerely there are too many stereotypes. First we have the poor defenseless uneducated female protagonist growing up in el barrio. Then we have the evil dramatic sexual female antagonist of the novella. These women are never given serious roles. Growing up my mother would watch these novelas and I will watch it with her and question why these women were always in some odd ball of a situation where they ended up in a love triangle. These novellas depict females as being melodramatic and with absolutely no control of their emotions. More so they always depict them as the damsel in distress always seeking the attention or involvement with men, giving the audience which are me you or our moms or grandmothers the idea that the approval of a man is needed. Im Latina and I’ve noticed that Latina women are portrayed in these novelas as bored line unrealistic. Hispanics actresses that dominate the screen time are closer to the American standard with blonde hair and blue eyes or the stereotype with dark hair and dark eyes keeping the Afro-Hispanics out of the TV’s focus. Despite plenty of efforts by Latin women in history as well as today telenovelas keep setting us back unless that changes females are gonna keep being portrayed in telenovelas as helpless over emotional vigorous uneducated creatures.
For my final project, I will created a short video exploring the representation of women in these telenovelas the different stereotype that are included I would be asking a few friends questions about the representation of women I would collect a clip from online of the action or specific scene they included. Through this media piece, I want to show the different opinion people have on telenovelas whether is positive or negative and many of the stereotype. I might have the people acted out on different scenes to make the piece a bit entertaining.
The different sources I would use
I told some of my friends to record themselves on their phone anticipating of one of the topic they would talk about and here what they said just a sneak peak
Advertising: we see it everywhere on a daily basis, whether it is in the city or webpages, anywhere there is usually a logo or a poster, there contains a subliminal messages that are uncomprehendable by those who they are aimed at reaching. Many of the brands and products we see everyday represent themselves in a way that if you used these products you will be a happier person. The images that big cooperation’s present through highly recognize advertisements use unrealistic images of what beautiful means. They create images that are harmful towards women by portraying them in a way in which other females need to look like them, thus degrading women’s self-esteem.
“Ads sell a greater deal more than products” (pg. 121, Kilbourne). The most powerful companies, such as Dolce & Gabbana and Calvin Klein, display violence against women and target the gay community, in a way that heterosexuals do not understand. Dolce & Gabbana have an ad containing five men surrounding one woman, which we can critically analyze as being a rape scene, illustrating violence against women.
In the Beauty and The Beast of Advertising by Jean Kilbourne, he states “They sell values, images and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions”(pg.121) Many of viewers of advertisements are teenagers and young people, who are naïve when consuming these images. That is the reason we see a high rate of addiction, such a smoking cigarette at a young age and different eating disorders, such as anorexia developed at a young age. “Because they are new and inexperience consumers and are the prime targets of many advertisements”(pg.121). Schools today should incorporate classes to teach young, developing minds about the manipulation done by companies in their advertisements, movies, television shows, and products, giving students an ability to remove themselves from the pull of these images.
“Women are allowed a mind or a body, but not both” (pg. 59, Wolf). Women are portrayed as objects and are not shown as human beings in media. There is a large effect on the female population, yet many advertisements in the twentyfirst century are still searching for the male gaze in women through showing womens cleavage and legs to attract men to buy into what is being sold. “If a woman has great legs, who cares who she is?” (pg. 122, Kilbourne). In order to sell, the only thing that matters is appearance. Because of the female representation by advertisements, female appearance is now the only thing categorizing them as women. Minds become disconnected from bodies and are treated differently and unequal.
Superiority, disemberment, clowning, canting, dominance/violence are the five ways in which we can view sexist advertisements. “The following are more of the more subtle ways advertising reinforces cultural values of subservience, domination and inequality between the sexes” (pg. 123, Kilbourne). Women are viewed as weak, while men are depicted as powerful beings. I feel as though women should protest against these ads and create their own organizations around the world to ban many of these ads. Perhaps crime rates will decrease and different mind frames will emerge where eating dissorders and addictions will cease to increase. I believe advertisements should change so women will gain more respect and there can be more equality between the sexes. Many of photoshopped images should be banned from all media outlets and incorporate a more realistic appearance.
Cortese, Anthony J. “Constructed Bodies, Deconstructing Ads: Sexism in Advertising.” Provocateur: Images of Women and Minorities in Advertising. Lanham: Rowand and Littlefield Publishers, Inc, 2008.
Kilbourne, Jean. “Beauty and the Beast of Advertising.” Los Angeles: Center for Media and Values, 1989.
Wykes, Maggie, and Barrie Gunter. “Conclusion: Body Messages and Body Meanings.” The Media and Body Image: If Looks Could Kill. London: SAGE Publications Ltd., 2005.
The male gaze is when “woman stand in patriarchal culture as signifier for the male other, bound by a symbolic order in which man can live out his phantasies and obsessions through linguistic command by imposing them on the silent image of women still tied to her place as bearer of meaning”(pg..834) states Laura Mulvey. It is a pervasive form of vision in popular culture we see in films, ads, painting and many other ways because it has been effective in selling to both genders because women by viewing the different forms of the male gaze they get the ideas on how to get a man attention to be desire by one. Women have to have a certain presence when she neared a male figure.
Laura Mulvey also describes how in narrative cinema the way they represent different races, gender and culture. How in films usually the male looking at the female ad the females is being portrayed for the opposite character and for the audience. “whose only sexual satisfaction can come from watching, in an active controlling sense, an objectified other”(pg.836) It a style that popular culture uses as persuasive way so it can attract audience. We see a major ad and film of heterosexuals which some occasion they aim the gay community in a subliminal way to sell a service or product. “In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female”(pg.837) women are being displayed and views as a sex object in films and ad they start of by showing their body parts. To get a reaction of the audience maintained that way.
Berger states in Ways of Seeing, “Presence for a women is so intrinsic to her person that men tend to think of it as an almost physical emanation, a kind of heat or smell or aura”(pg.46) The way women appear to men or in public is important for her success in life and the way she is being viewed. In the Bergen reading we also explorer the difference between being nude is more a form of art and naked is being without any clothes. Lady Gaga would be a great example relating to the article usually wearing outfits that are very revealing and most of the picture she never looking into the camera by doing this she get a greater reaction from the audience. “to be nude is to be seen as naked by other and yet not recognized for oneself”(pg.54) which is what the male gaze is.
Bell hook mentions “Imagine the terror felt by the child who has come to understand through repeated punishments that one’s gaze can be dangerous” (page 115, bells hooks) I believe the terror is not only within the childhood of an innocent child is the same terror of a women looking at the opposite gender in the eyes because we might feel we are seducing or approaching them in a sexual way for the way this patriarchy world we live on is constructed. It’s a powerful communication between both genders. Which a male has the right to judge women by her physical appearance and actions and where a female is very self-conscious how she appears to male. I believe that why in many advertisement women are portray in that way the ad’s gave this gaze that men want to desire them and women wanna be have that same confidence and sex-appeal.
I believe that because they Gaze has been created we tend to always building up to it. Usually women are usually more concern with their physical beauty and transforming themselves into something satisfying. Usually we see many ad about beauty, cosmetic surgery, different trends of clothing that seem appealing to man. This has all been built in the media industry the gaze that women need to have a certain look to obtain man attention. I believe that the gaze has to do with the economy because interaction with the viewer and the object to make some profit of it need to be there.
In the reading The Oppositional Gaze “that all attempts to repress out/black peoples’ right to gaze had produced in us an overwhelming longing to look, a rebellious desire, an oppositional gaze”(pg.116) the gaze became form of defiantly and opposition usually in movie black people portray has been negative or a small role, which has change over the years but in today popular culture we see that their still being portrayed as negative. Recently I was viewing this kids movie called “RIO” and I was critically analyzing to see if I saw the different races and there are monkeys which are the thief’s and do dirty work in the jungle which we can say that the representation of black is being portrayed in this movie in a negative way. “power is a system of domination which controls everything and which leaves no room for freedom”(pg.116) Which relates how white usually portray in a positive way and how the whites usually dominate the field and choose degrade others races or women.
Overall I believe the Male gaze has been destructive to women and women have to stand up for their writes and make themselves more valuable. I am film major with a minor in women and gender in the future I want to create film breaking out of these entire stereotypes and play around with the gaze of male.
Berger, John. “3.” Ways of Seeing. London: British Broadcasting, 1973.
Mulvey, Laura. “Visual Pleasure and Narrative Cinema.” Film Theory and Criticism : Introductory Readings. Eds. Leo Braudy and Marshall Cohen. New York: Oxford UP,1999