Plastic Surgery and Women


Women and Media Final Project:

I discuss the social issues of women as the primary target audience for plastic surgery. Women are on all or most advertisements for plastic surgery. You rarely (and I mean rarely!) see men on campaigns related to plastic surgery. Young girls are surrounded by female plastic surgery campaigns or female beauty standards (different societies have different beauty standards) that encourages them to think about plastic surgery. The tactic of media and plastic surgery market is to construct beauty standards and use of words that relate to perfection is to sell and increase capitalism. No one is perfect. Beauty is not something seen, but felt from deep within. Don’t morph into another beauty standard. You’re born like no other.



“Life in plastic is not fantastic for the real-life Barbie: Ken look-alike who spent $150,000 on cosmetic surgery dresses up as drag queen version after branding female rival ‘a total fake’.” Mail Online. Daily Mail Reporter, 13 Nov. 2013. Web.

Maley, Catherine. Cosmetic Image Marketing. 2007. Web.

Mulvey, Laura. “Visual Pleasure and Narrative Cinema.” Film Theory and Criticism: Introductory Readings. Eds. Leo Braudy and Marshall Cohen. New York: Oxford UP, 1999: 833-844.

“Plastic Surgery: Should Advertising For It Be Illegal?” Huff Post Women. The Huffington Post, 15 Mar. 2012. Web.

“Plastic Surgery Worldwide: Which Countries Nip And Tuck The Most?” Investopedia. Stephen D. Simpson, 24 Jul. 2012. Web.

Random History. 2007. Web.

“The pursuit of beauty: what compels women to go under the knife?” The Telegraph. Louisa Peacock, 22 May 2013.

“These 6 Corporations Control 90% Of The Media In America.” Business Insider. Ashley Lutz, 14 Jun. 2012. Web.

“The 13 Worst Plastic Surgery Ads In The World.” BuzzFeed. copyranter, 21 Mar. 2013. Web.

“UK plastic surgery statistics: breasts up, stomachs in.” The Guardian. Simon Rogers, 30 Jan. 2012. Web.

“10 Coolest Plastic Surgery Ads.” Oddee. Garce Murano, 23 Aug. 2012. Web.


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