Final Project Proposal


“Its biology that loads the gun, culture pulls the trigger.”

-Susan Ringwood, Chief Executive of eating disorder charity Beat

My final project will address the issue of advertising or media and its effect on women, particularly their issues with body image. I would like to discuss how advertisements affect many women of varying ages and backgrounds. In particular how young girls are more susceptible to the pressure of conforming to these ideals that are advertised.  These advertisements that feature flawless and thin models, make everyday women feel that they need to appear like them in order to be desired. In the constant presence of these images, women are compelled to now try and achieve this desirable look or else be shamed because they are not this ideal beauty. This ideal beauty is most of the times not even real.

My main focus will, as a I stated, be on body image and the consequences of ads that promote thinness as beauty. I plan to discuss this new rise of glamorizing thinness and eating disorders  in the internet and forums that promote anorexia and bulimia as a means to losing weight. With the internet and social media, there are blogs and websites and pictures promoting this type of lifestyle that will negatively affect these girls who come upon them. I also would like to delve on the topic of how the media is starting to slowly change and how they are slowly starting to promote women of all shapes and sizes.

The main issue with this beauty standard isn’t just the fact that it’s everywhere but mostly the idea that an individual needs to aspire to be this because this ideal is what makes others see your worth. The focus on this standard is the notion that regardless of size, you aren’t attractive or desirable unless you are perfect. There are girls and women out there who are thin but they still aren’t considered beautiful because they don’t have curves. They are told they need to eat more cause men only like women with curves. There are plus-sized girls and women who aren’t considered beautiful because they are too big. They are told they need to lose weight because stores don’t carry sizes that big. Regardless of which end of the spectrum you fall into, you still lose.




Media, Body Image, and Eating Disorders

Eating Disorders: How Social Media Helps Spread Anorexia And Bulimia In Young People

What Causes an Eating Disorder?

The influence of TV viewing on consumers’ body
images and related consumption behavior

The Media’s Influence




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